Welcome to Down to Earth

fruitandvegWe are the specialists in Organics and all things Natural. Our staff are here to help you to stay well – working with you, empowering and teaching you through better lifestyle and nutritional techniques. We are the longest running organic wholefoods store in New Plymouth.

We have two qualified Naturopaths and one qualified Homeopath on staff, who are happy to advise you on the best product for you – with food-based supplements, homeobotanicals, homeopathic remedies, and herbal dispensary in store.

We love to support high quality and NZ made supplement companies. We research the products that we sell to make sure we are happy with the quality, level of potential absorption, and price.

We aim to provide a wide range of the best organic foods and products available. Usually every Tuesday and Friday we get a delivery of fresh NZ grown organic seasonal fruit and vegetables; and on Tuesday & Wednesday we get a range of fresh gluten-free & sour dough breads. We also stock:

  • Organic dairy products, meats and chicken
  • Gluten-free and dairy-free alternatives
  • Raw & fermented foods
  • Food-based supplements
  • Chemical free cleaning and body  products
  • A beautiful range of herbal teas
  • Organic stone ground flours, whole grains, & cereals
  • Organic herbs and spices
  • And much, much more!

We have a large range of skin, body, baby, and sun care products – our staff use and love the products so can give advice about the product you are buying.

Certified Organic

All of our fresh fruit & vegetables are certified organic. You can taste the difference!

Organic is good for you

Organic food is free from pesticides & toxins that build up in your body & cause gradual harm

friendly helpful staff

Our staff are here to help you. We usually have a naturopath on site to help you with your questions

We want happy, healthy customers.


If you are after the latest recipe off our black board – here it is!

Our staff use and love the products, so can give advice about the what you are buying.

How to Find Us

Down to earth is located at 268 Devon St West, New Plymouth. We are situated on the corner of Devon Street West and Morley Street, which is the last set of traffic lights as you head out of town towards Oakura.

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