Every squeeze of My Magic Mud on your toothbrush has ingredients from the heart, elements from the earth, and flavours from mother nature. We combine ancient wisdom with modern innovation to produce a new generation of oral care products. My Magic Mud is a category creator that remains the trusted brand in natural oral care.

My Magic Mud starts with the element that provides the basis for all life on earth: carbon. Then we combine earth-sourced minerals with premium essential oils for flavour and therapy; add coconut oil with the oral-defense properties of xylitol, and you get to experience the ideal toothpaste made from a mother's love, backed by science.

Formulated with activated charcoal, bentonite clay, xylitol, organic coconut oil, and organic essential oils for flavouring, every batch is made with love in the USA and is certified vegan and cruelty free.